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  • Liushen Naked Summer

    Bringing back memories of Summer

    DMG integrated campaign wove fond childhood memories to engage Millennial consumers ...

    Liushen Naked Summer
  • Volkswagen CC

    DMG makes the CC the star

    Ever since its launch, the Volkswagen CC has embodied high-tier fashion to Chinese consumers. To launch the...

    Volkswagen CC
  • IRON MAN 3

    Marvel’s metallic hero smashes records in China; $125M in box office and the #1 Movie of the Year

    He may be the biggest superhero at the box office now, but prior to IRON MAN 3, Tony Stark’s alter ego was …

    IRON MAN 3
  • Volkswagen GTI

    DMG brand campaign reignites passion for driving the “original GTI”

    After three very successful years on the market in China, the Golf GTI was a top-selling model, but...

    Volkswagen GTI

国内奶粉品牌贝因美在2012年6月拟力推其高端“爱+”系列。在国内奶粉质量问题频现及国外奶粉品牌大肆抢占国内市场的双重困境下,如何使新品在一上市就引发消费者关注,打动中高端人群,是摆在我们面前的课题。

上海家化旗下的六神品牌,是花露水市场的绝对领导者,有着悠久历史、在中国家喻户晓。一直以来品牌主要锁定既有的家庭用户、为大众消费者提供酷暑及蚊虫叮咬等各种夏季皮肤问题的全面解决方案。从战略发展角度,六神需要逐步调整其用户群体的结构,吸引更多的年轻消费者。

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